2024 February-March News

Silk Hospitality Proudly Welcomes New Chief Commercial Officer

In a significant move to strengthen its commercial operations, Silk Hospitality proudly welcomes Kent Cooper as the new Chief Commercial Officer. With over 30 years in the hospitality and entertainment sector, Kent Cooper brings a diverse wealth of expertise to his new role at Silk Hospitality in Georgia.

Kent Cooper’s journey in the hospitality sector began with operational, F&B and sales roles with Hyatt, Hilton, and Fairmont Hotels. Moving with Fairmont to the Middle East, he played a pivotal role in the successful opening of The Fairmont Dubai, Fairmont’s first hotel outside of North American. Kent’s career grew with the brand and ultimately opened 19 hotels across the MEAI Region for FRHI (Fairmont, Raffles, and Swissotel) as Vice President of Sales and Marketing for the region.

Kent’s tenure has revolved around creating and maximizing commercial operations for both new-builds and existing properties within the Hospitality and Entertainment sectors. In addition to the 19 hotels, Kent also opened La Perle by Dragone, Dubai’s Vegas style Aqua show and most recently opening Dubai’s newest iconic landmark – The Museum of the Future.

As the newly appointed Chief Commercial Officer of Silk Hospitality, Kent Cooper will spearhead the company’s commercial direction, overseeing sales, marketing, revenue & distribution to maximize the company’s growth and market presence within Georgia and abroad. His responsibilities will extend to manage the newly launched Silk Rewards, marking the first Georgian loyalty program in the hospitality sector.

Expressing his enthusiasm, Kent Cooper stated, “I am thrilled to be part of Silk Hospitality and to join forces with such a seasoned hospitality team as we embark on a period of substantial growth for both the company and Georgia.

About Silk Hospitality:

Silk Hospitality is a leading hospitality management company renowned for its management of a diverse portfolio of 20 properties across travel, leisure and entertainment sectors including four strategically located hotels in Tbilisi, Batumi, and Kakheti. Committed to excellence and innovation, the company continues to play a pivotal role in shaping the hospitality landscape in Georgia and the region.

“I am delighted to welcome Kent Cooper as part of the Silk Hospitality team as we initiate many new and significant projects. Moving forward, Kent will focus on the commercial growth of all projects undertaken by the company. He will contribute significantly to the commercial advancement of all managed projects.” – Jordi Kuijt, CEO, Silk Hospitality